Promiscuous Customers Invisible Brand

SPECIAL ISSUE: MARKETING AND SOCIETY Only consumers can ...

Promiscuous Customers: Invisible Brands and author of Otherwise Engaged. He advises leadership in many brands, media companies and entertainment firms on innovation and change in media and marketing. AnDY BirD is co-founder and executive director of Brand Learning, and co-author of The Growth Drivers. Brand Learning was named best

Editorial

Promiscuous Customers: Invisible Brands and author of Otherwise Engaged. He advises leadership in many brands, media companies and entertainment firms on innovation and change in media and marketing. Je Remy buLLmoe is a former chairman of JWT London and the Advertising Association and is currently a member of the WPP advisory board.

We know everything. And it tells us nothing. BAYLER ...

for enterprise and brand, and how we must overturn the ... Michael is the co-author of Promiscuous Customers: Invisible Brands – Delivering Value in Digital Markets (Capstone, Oxford, 2002). ... emerged in early 2002 as the book Promiscuous Custom-ers: Invisible Brands – Delivering Value in Digital Markets.

The Delta Program Summary

Mike is the co-author of the seminal work on online business strategy, Promiscuous Customers: Invisible Brands (Capstone, Oxford, 2002). He writes regularly for leading trade publications in media and marketing, and is a popular speaker at international conferences, seminars and corporate events.

So you wanna know about eMarketing?

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Case Study

top insurers to fi nd the most appropriate cover for its customers at the best price. In 2007, Swinton Taxi Division recognized that its traditional communication channels had become congested, with too many similar-seeming products and advertisements making it very hard for consumers to distinguish one brand from another. Too many

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CASE STUDY – Telco Tecnologika

A Telco’s call centers are a major resource for retaining customers and raising revenue by marketing lucrative new services. In addition, the security of its call centers is one of the company’s highest concerns, critical to corporate brand and customer trust. In today’s

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perhaps more importantly, both customers and ven - dors can be given a true end-to-end environment that is secure, flexible, adaptable and, above all, has ‘straight out of the box’ ease of use as standard. This Vision Paper from ACCESS is intended to help explain the growing and increasingly essential