SPECIAL ISSUE: MARKETING AND SOCIETY Only consumers can ...
Promiscuous Customers: Invisible Brands and author of Otherwise Engaged. He advises leadership in many brands, media companies and entertainment firms on innovation and change in media and marketing. AnDY BirD is co-founder and executive director of Brand Learning, and co-author of The Growth Drivers. Brand Learning was named best
Promiscuous Customers: Invisible Brands and author of Otherwise Engaged. He advises leadership in many brands, media companies and entertainment firms on innovation and change in media and marketing. Je Remy buLLmoe is a former chairman of JWT London and the Advertising Association and is currently a member of the WPP advisory board.
We know everything. And it tells us nothing. BAYLER ...
for enterprise and brand, and how we must overturn the ... Michael is the co-author of Promiscuous Customers: Invisible Brands – Delivering Value in Digital Markets (Capstone, Oxford, 2002). ... emerged in early 2002 as the book Promiscuous Custom-ers: Invisible Brands – Delivering Value in Digital Markets.
The Delta Program Summary
Mike is the co-author of the seminal work on online business strategy, Promiscuous Customers: Invisible Brands (Capstone, Oxford, 2002). He writes regularly for leading trade publications in media and marketing, and is a popular speaker at international conferences, seminars and corporate events.
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